Ride with Heritage. Ride with Power. Ride with Wolverine.
Wolverine Motorcycles Company was born from a shared dream between two lifelong friends, Dave and Joe, entrepreneurs united by their deep connection to the American spirit and a passion for powerful, soulful machines. Inspired on Big Beaver Road in Troy, Michigan, the heart of America’s industrial legacy, Wolverine is not just a brand, but a bold reawakening of what American motorcycling should stand for: freedom, authenticity, and raw mechanical emotion. Today’s motorcycle market is saturated with legacy brands that have lost their edge or startups that lack soul. Wolverine is positioned to disrupt this space by blending classic American design DNA with modern innovation and storytelling. Our mission is to craft motorcycles that resonate with riders not just for their performance, but for what they represent, The Spirit, the Soul of America. This business plan outlines our vision, product strategy, market opportunity, sales model, and investment potential. Wolverine is ready to reclaim the emotional connection between rider and machine, and we’re inviting the right partners to help fuel the journey.
Wolverine Motorcycles Company: The Spirit, the Soul of America.
Some people admire perfection. Others chase it. But Dave and Joe? They live it. Two visionaries. Two American dreamers. One mission: to bring back the soul of motorcycles. Known among their friends as Dave and Joe, a reflection of their deep connection to the United States. Having embraced the American way of thinking since their youth, they naturally gravitated toward these names, symbolizing their entrepreneurial spirit, passion for innovation, and unwavering belief in the American Dream.
A Brotherhood Forged by the American Dream.
Dave and Joe share more than just a passion for motorcycles, they share a story. Both studied in the United States when they were young, immersing themselves in a country that thrives on innovation, freedom, and ambition. For them, America wasn’t just a place, it was an awakening. A land where dreams weren’t just imagined but built. After returning to Italy, each followed his own path, Dave as an entrepreneur and designer obsessed with perfection, and Joe as an entrepreneur and racer in the automotive world. Both built their careers around the automotive industry, Dave focusing on design, branding, and engineering, while Joe specialized in racing and communication. Yet, no matter how far they went, their hearts remained with the machines that defined American culture: motorcycles. But there was a problem. The industry had lost its way. The raw, rebellious spirit that once made motorcycles an extension of freedom had been replaced by mass production and corporate compromise. The craftsmanship, the passion, the soul, it was fading. Then, one day, everything changed.
The Birth of a Revolution.
One day, Dave showed Joe a motorcycle design, one that captured heritage, spirit, and the soul of America in every detail. The moment Joe saw it, he knew they were onto something extraordinary. As they discussed their ideas, Dave introduced his concept for an advanced onboard system management, a next-generation integration that would redefine the riding experience. With every new thought, the picture became clearer. They weren’t just designing motorcycles; they were engineering the future. At that moment, they both smiled, realizing they had just created something revolutionary. That’s when Dave and Joe made a decision: if no one else was going to bring it back, they would.
Wolverine Motorcycle Company: Built on Passion, Engineered for Freedom.
The name Wolverine was no accident. Like the fearless creature it represents, this company would be relentless, untamed, and driven by an unstoppable force. Wolverine isn’t just about speed and performance, it’s about spirit. Every bike is crafted with the DNA of classic American motorcycles, infused with cutting-edge innovation and obsessive attention to detail. This is a brand that honors the legends of the past while defining the future. More than a company, Wolverine is a statement. A rebellion. A movement to restore what motorcycles were always meant to be: the ultimate expression of The Spirit, the Soul of America.
The Journey is Just Beginning.
The road ahead is long. The competition is fierce. But Dave and Joe were never meant to follow the easy path. They are here to prove that true craftsmanship still matters. That motorcycles can once again be alive.
The Origin: One Name. One Sketch. One American Dream.
The story of Wolverine Motorcycles didn’t start in a boardroom. It started with a spark, in the heart of Troy, Michigan, on Big Beaver Road, inside a Starbucks on a quiet afternoon. That’s where Dave sat with a coffee and his friend Joe, a head full of dreams, and a paper tablecloth as his canvas. The name “Wolverine” came to him first—bold, fearless, fiercely American. A symbol of grit, independence, and untamed spirit, the same spirit that defines the American road. Then came the sketch. Simple, raw lines. A logo that captured strength and soul, hand-drawn by Dave himself, an artist, a designer, and a dreamer. Right there on that paper tablecloth, the idea and identity of Wolverine Motorcycles were born. It wasn’t just a name or a logo. It was the start of a movement.
Wolverine Motorcycles Corp.
419 Golf View Ln
Rochester Hills, MI 48309
United States
info@wolverinemotorcycles.com
Phone: +1.248.6027843